If you are marketing your products and services online, you need to take advantage of the benefits that social marketing will give you. Millions of people use social media networks these days, with Facebook boasting of 500 million subscribers and Twitter with 100 million. This does not include the number of hits that YouTube videos get, as well as social networks like Digg, StumbleUpon and Delicious. You need to be able to tap into that traffic, attract a portion of it and divert it to your site. Social marketing is simple to do but it can overwhelm you. You need to avoid these three common mistakes that people do when using social media to market their products.
1. Marketing products right off the bat. Social network users do not care if you have the best products on the Internet. They will not buy from you if they do not trust you, much less know you. So, do not jump into the social marketing bandwagon and start making hard sales immediately. Instead, spend some time interacting with your target audience, getting to know them and letting them get to know you. Once you have built a relationship with them, selling to them will be much easier for you.
2. Not giving your audience the big clincher. So you have captured the attention of your target audience and you are getting a considerable volume of traffic to your site. And yet, you are not making any sales. There are two possible reasons why you are not converting your traffic into sales. One is that the website to which you are directing your traffic is not well-constructed and your sales copy is not compelling enough. Two is that you do not have a call to action on your site. Correct these problems and you will see some sales.
3. Wasting too much time on social networking. Social marketing should only be one aspect of your business. It is only too easy to waste too much time in it because social media sites are designed to keep their subscribers logged in. Just allot an hour or so everyday to your social network accounts and stick to that schedule. Automate everything else.
Social marketing is one of the best advertisement strategies you could ever develop in 21st century. Even big companies like Dell and Apple are using social media to promote their products. However, you must remember and follow the three concepts you learned in this article, so that your social marketing strategy is profitable right from the start.